BIDV (Bank for Investment and Development of Vietnam) is a state-owned financial organization, established in Hanoi in 1957. One of the largest & strongest banks in Vietnam, ngân hàng bidv operates across the country through its numerous branches & ATMs and has a net income of about 70 million USD.

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Meaning & history

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Bank for Investment & Development of Vietnam is considered khổng lồ be one of the strongest and most reputable financial organizations in its country, & its visual identity shows the bank’s value of traditions & roots, though also makes it obvious how the bank progresses & grows.

The iconic ngân hàng đầu tư và phát triển emblem was adopted by the ngân hàng in 1991 & hasn’t changed much by today, but the refinement of the contours và the typefaces of the lettering shows how the company develops và moves.

1991 – 2003


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The logo, created for ngân hàng đầu tư và phát triển việt nam in 1991 was composed of a geometric emblem with a stylized monogram and a thin lightweight wordmark under it. The rhomboid emblem with a trắng background & red outline featured a bold wide letter “V” placed on its bottom part, repeating the contours of the rhombus, & the intertwined “ID” above it. The “ID” looked like a solid xanh horizontal rectangle with its right side arched và a red vertical rectangle placed over it.

As for the lettering, it was written in all capitals of a simple sans-serif typeface with neat contours & was executed in blue.

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2003 – 2008

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In 2003 the emblem became smaller và was placed on the right from the lettering, which was redrawn and became bolder và more solid. The letters gained thicker lines, but kept the original style and typeface, being only slightly narrowed in comparison to lớn the previous version.

2009 – 2022

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In 2009 the ngân hàng đầu tư và phát triển việt nam bidv logo was refined again. The horizontal composition remained untouched, though all the lines of the inscription và emblem became thicker & more confident. The colors of the visual identity were also slightly elevated, and the blue became softer & friendlier.

2022 – Today

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The redesign of 2022 has changed the color palette and the graphical emblem of the ngân hàng đầu tư và phát triển visual identity. The new badge of the ngân hàng is mix in green & yellow; with the uppercase lettering in green executed in a fancy và elegant sans-serif typeface, where the letter “V” has its right bar slightly elongated & sharpened, bent khổng lồ the right. As for the graphical part of the logo, it was completely redrawn and now boasts a yellow flower with a trắng five-pointed star in the center.

Font & color

The bidv wordmark is executed in a clean traditional sans-serif typeface with classic contours & cuts. Its bold letters are written in a font, which is pretty close lớn Hypersans black or Heavy.

The blue, red, and white màu sắc palette of the ngân hàng đầu tư và phát triển visual identity is not only a tribute to Vietnam, which official màu sắc is red but also a reflection of reliability, professionalism, & power of the bank, along with warmth, attention, & safety it tends khổng lồ give lớn all of its customers.