Today, more & more individuals are looking for an escape from the hustle & bustle of the stress of their daily life. An increasingly popular & easy way to do this is by visiting và relaxing in a spa.

Bạn đang xem: 20 refreshing spa marketing tactics for your salon in 2020

If you’ve just started or are planning to open a spa chăm sóc sức khỏe và làm đẹp business in the near future, this article about spa marketing ideas is for you. Because if you want to lớn be able to offer your customers a luxury spa chăm sóc sức khỏe và làm đẹp experience, the first step is getting them lớn recognize & respect your spa chăm sóc sức khỏe và làm đẹp facility. What better way to do this than by creating awareness and increasing the potential number of customers by having an effective spa sale plan lớn advertise your spa?

Offering your customers some of the best services is just the first step lớn a successful spa. It is also important lớn ensure you are always on đứng top of your spa marketing strategy. “Why?” might you ask? Well, “out of sight, out of mind”. In order to lớn incorporate a successful marketing strategy there are countless ways and spa marketing tools available khổng lồ help you. The most basic strategy is khổng lồ create a simple spa sale calendar. In it you decide sale for your spa chăm sóc sức khỏe và làm đẹp business, spa làm đẹp advertisements, PR, và promotional activities for the rest of the month.

The following are a few pointers that explain why you need a spa marketing plan, the benefits of spa chăm sóc sức khỏe và làm đẹp advertisements, và 12 spa sale ideas for your spa chăm sóc sức khỏe và làm đẹp business.

Online spa chăm sóc sức khỏe và làm đẹp Management Course

Why vì You Need a Spa marketing Strategy?

Marketing for Spas is essential lớn the success and sustainability of any spa business. By creating a spa kinh doanh strategy or a plan for your spa làm đẹp facility, you will be able lớn develop and set clear goals và develop strategies on what you need to vị to achieve them. Creating a concrete spa kinh doanh plan also allows you khổng lồ explore innovative and profitable ways khổng lồ grow your business.

A way lớn improve your strategic planning for your spa and create an effective spa sale plan & strategy is to find and learn from spa training companies. This type, of course, can offer the crux of strategic planning, ideas on how to create effective marketing for your spa, simple ways to lớn improve your spa làm đẹp advertisements & much more. As this course is online, you and your team members can manage your facility whilst enhancing your skills.

Benefits of Creating an Effective Spa kinh doanh Plan

Having a strategic spa kinh doanh plan for your facility will enable you to:

Set a sense of direction for your businessIncrease operational efficiencyIncrease market share và profitabilityUnderstand how you are different và get an insight into why your target audience will visit your spa facility

These are a few ways in which you can benefit from creating an effective strategic plan for sale your spa làm đẹp and wellness centre.

12 spa Strategies for Better spa Marketing

The one constant question you will continuously face while setting up your spa làm đẹp business is: marketing your Spa. To make this simpler, we have listed a few spa promotion and kinh doanh ideas below that are used far và wide by various spa chăm sóc sức khỏe và làm đẹp businesses và have proven lớn be highly effective.

The spa kinh doanh strategies will be divided into three different sections:

Online spa kinh doanh and presencePartnerships with non-competitive local businessCreating various loyalty spa chăm sóc sức khỏe và làm đẹp programs


Online presence

Spa Digital kinh doanh is not just about having a strong online presence, but rather has become ESSENTIAL for any type of business in our digital age. A majority of all business transactions start online whether it’s about buying shoes và clothes directly from a trang web or researching which is the best spa in town.

So how vì we market our spa? Creating an online presence should be your utmost priority và one of the first spa marketing strategies you should execute on your các mục in the spa kinh doanh plan.

1. Create an attractive và functional website

It is no longer optional to have a trang web for your spa. Before visiting any facility, watching a movie or even shopping, users are bound lớn research it online. So plan to create a website in your spa sale plan that is easy to navigate, gives valuable information, is SEO friendly, và lists all your services, providing you clients with all necessary information for them to be able to lớn make a choice.

2. Make use of local SEO

Not just spas, but almost all businesses in today’s society are using search Engine Optimization in spa marketing to increase their presence online. You can use SEO for effective nội dung creation and share it with your followers on varied social truyền thông media accounts. This will not only help to lớn improve brand awareness, but also eventually lead lớn a larger clientele và more businesses.

3. Market your spa chăm sóc sức khỏe và làm đẹp business via social media

One of the most cost-effective and powerful marketing tools available in the digital age for your spa marketing is social media, such as Facebook and Twitter. It gives you the possibility of reaching out to lớn people regardless of where they are, & provides a fast và easy way lớn communicate directly with your clients.

Continuously updating your social media is an effective spa sale strategy which will result in an active following who will spread the word of your business to lớn friends và relatives as well as digital word-of-mouth between people online. Word-of-mouth has & always will be one of the most effective types of spa chăm sóc sức khỏe và làm đẹp advertisement, regardless if it’s online or offline.

Another benefit of social truyền thông is its potential lớn boost your spa’s reputation with good PR. Pr is a cost-effective way of securing unique content for your brand on high volume websites. This enables you lớn communicate your key brand messages, creating an emotional bond between you and your audiences.

A lot of business opportunities start on social truyền thông media where you can develop relationships with key journalists & bloggers. Through their influence you’re able khổng lồ make your spa known by providing them with articles và videos which are informative & engaging for their readers. This process can result in significant word-of-mouth around your spa làm đẹp or salon làm tóc business, leading to greater awareness & new enquiries.

4. Leverage the power nguồn of clip marketing

According lớn Cisco’s Visual Networking Index, by 2019, global consumer internet video traffic will trương mục for nearly 80 percent of all consumer internet traffic. Hence, you should consider making engaging videos for your spa advertisement. We can guarantee you, they WILL drive traffic to your website và in turn: your spa, if done correctly.

Xem thêm: Cách Gấp Hộp Giấy Vuông - Cách Gấp Hộp Giấy Đơn Giản Mà Đẹp Nhất

5. Use e-mail marketing

“Cover all the bases” is a simple, yet effective tactic khổng lồ use when conducting spa làm đẹp marketing. Having physical as well as digital spa marketing will result in a better outreach where you get khổng lồ connect with more potential clients.

Email spa marketing might not be as trendy as SEO, but it is, & always has been, an effective spa advertising strategy. The more channels you go through, the more attention leading khổng lồ additional clients.

Partner up with non-competitive local businesses

Let’s continue into the second section of our spa kinh doanh ideas: partnering up with other local businesses.

This is a type of spa marketing that relies on a relationship between your spa, & other similar businesses who nói qua the same ideals and mission in promoting good health & well-being. These include various businesses such as:

HairdressersStylistsDietitians and nutritionistsMakeup-artistsChiropractorsMedicine practitioners

These businesses usually tóm tắt the same clientele with you, và by that fact, a need for kinh doanh similar lớn your spa làm đẹp marketing. But since they offer different services, there won’t be the risk of competition. Instead you can benefit from each other in a number of ways resulting in better spa marketing for you và increasing the number of clients & revenue for both.

6. Recommendations

Partnering up with other similar businesses in the local area is an effective spa advertising plan & can result in a big increase in clients. Since they’ve already established themselves to the clientele you are also interested in, their trustworthiness with their clientele will result in them being more inclined khổng lồ trust their suggestions. It’s a symbiosis relationship where you both benefit and help each other out.

In essence, this spa chăm sóc sức khỏe và làm đẹp promotion idea shares your existing clientele with each other which will in most cases lead khổng lồ an increase in customers for both of you.

7. Cross-promotion

There is also the possibility of a spa sale cross-promotion between your spa chăm sóc sức khỏe và làm đẹp business & other local businesses. You can attract more customers for one another by adapting spa chăm sóc sức khỏe và làm đẹp promotion ideas such as internal flyer distribution, handing out business cards, or other posted spa advertisements. 

Create loyalty spa chăm sóc sức khỏe và làm đẹp programs

Last but not least of our spa marketing ideas is to introduce different types of loyalty spa chăm sóc sức khỏe và làm đẹp programs as a spa marketing technique. Yes, while it might be an old-fashioned type of spa làm đẹp advertisement, it is effective. This type of spa kinh doanh is a way to lớn thank your existing clientele, which is always a good idea simply because it’s usually easier to lớn generate repeat business from existing clients, rather than having to lớn develop new relationships & create new business from new clients.

By incorporating different loyalty spa chăm sóc sức khỏe và làm đẹp programs in your spa làm đẹp marketing, you reward your clients for being loyal. This will in turn ensure that they appreciate your services và return several times over. This is also an opportunity to lớn teach them more about your services and treatments, and potentially get them to lớn try something new.

Let’s also not forget: customers love discounts, offers và everything that is miễn phí of charge. Hence coming up with spa promo ideas such as early bird discounts or similar; loyalty programs give you leverage over your competitors and helps you to attract customers via spa chăm sóc sức khỏe và làm đẹp advertisement in the most conventional yet convenient manner.

8. Refer-a-friend programs

First out of our spa kinh doanh ideas: Refer-a-friend or Recruit-a-friend programs. This type of day spa sale idea is simple, by referring a friend lớn your spa, the one referring will receive some sort of reward. Maybe a discount or a không lấy phí treatment on their next visit, or maybe a không tính tiền sample product?

Spa marketing strategies such as these result in a win-win-(win) situation:

You get a new clientYour existing client get rewarded for spreading the word of your businessThe new client finds out about your great spa làm đẹp business!9. Giveaways

Giveaways! Who doesn’t love them? It’s one of the most effective và most common spa marketing ideas out there. Giveaways as a day spa marketing strategy creates hype about your spa chăm sóc sức khỏe và làm đẹp business while at the same time rewarding your clientele for their continuous support.

10. Daily giao dịch and flash sales

Daily đơn hàng and flash sales can benefit your spa làm đẹp business in two ways:

First of all, it’s a good spa marketing strategy to lớn create some interest and demand for new products & treatments. By lowering the price for a limited time, more people will be inclined khổng lồ seize the opportunity & try it out, without having to lớn make a big investment or commitment.Second, it’s a great spa sale idea khổng lồ sell off some excess products for when you want lớn update your offering but need to get rid of the surplus products in storage.11. Complimentary treatments

The loyalty programs such as spa advertisements are mainly there lớn reward and thank your existing clientele for their business. Giving out complimentary treatments every once in a while, or “2-for-1 bring-a-friend”-offers are also great spa kinh doanh ideas where you will both thank your existing clientele & possibly gain additional clients.

12. Memberships

Memberships programs have been used for a long time in most industries, the spa industry included. It’s a simple, yet effective type of spa làm đẹp marketing, & it’s beneficial khổng lồ both you and your clientele. They receive rewards for the continued support, while you get a loyal client for many years khổng lồ come.

Spa courses for operating a spa

These are just a few of the spa chăm sóc sức khỏe và làm đẹp promo ideas that can transform the way your facility operates & boost your business. If you are just getting started with managing your spa, you should consider signing up for spa làm đẹp Business Online spa courses. Through them we’ll teach you how to vì effective spa sale while also learning how to lớn carry out different spa chăm sóc sức khỏe và làm đẹp promotion ideas. These courses will also help you get an overall understanding of how khổng lồ manage a spa, your employees, spa sale activities và introduce you khổng lồ different ways to use digital kinh doanh for spas và other just as effective spa sale strategies khổng lồ promote your spa.

Spa Business Education offers the only comprehensive spa chăm sóc sức khỏe và làm đẹp management course online. It gives you a complete spa manager education teaching you everything there is to know about spa làm đẹp and wellness management, giving you all the tools, strategies & inspiration you need khổng lồ be able lớn run a spa. Contact Spa Business Education và enroll in our course today & learn more spa marketing ideas such as seasonal winter or summer spa chăm sóc sức khỏe và làm đẹp promotion ideas.